Do you remember the moment you found out the truth about Santa?
We at Exam Papers Plus reveal that Google is shattering the dreams and beliefs of over 1.1million children worldwide every year.
The study analysed Google search data surrounding Santa and found that on average, 1,116,500 children ask Google “Is Santa Real” each year. And when exploring the answer provided by the world’s leading search engine, Google displays an article with an opening sentence saying “as adults we know Santa Claus isn’t real”.
The article written by online publisher Quartz, aims to give advice to parents regarding what to say when your child asks “Is Santa Real?” but doesn’t realise that the opening sentence of their article is the first to be seen by over a million children worldwide, shattering their beliefs instantly.
Speaking to experts in Google search results, Stephen Kenwright, Technical Search Engine Optimisation director at Rise at Seven, states that “Google is ranking this article on Quartz as the no.1 result based on the authority of the domain and reliability of the content. Google’s algorithms choose the answer which bests answers the question searched, taking safety into consideration all whilst being factually accurate. This means sites that get referenced in the press most often – other national media, and Wikipedia – because they are the safest answers to display.
However, this reminds us that Google is still a bot and lacks human touch.”
How does online search compare to voice search regarding the truth about Father Christmas?
Private tutors at Exam Papers Plus conducted an analysis into voice search results to see how they compared to online search results when children decided to explore the truth being Father Christmas. It was found that when a child asks “Is Santa Real” to Alexa, Siri and Google pebble – the responses are very different…
Alexa, Is Santa Real? The response …
Hey Siri, Is Santa Real? The response …
Ok Google, Is Santa Real? The response …
The results found that voice search technology responses are more considerate and creative when it comes to their responses to the query, neither confirming nor denying the truth. Even Google voice technologies offer a better response than Google’s online search and teachers are calling for Google to change this.
The search data gathered also reveals that there are on average 186,900 searches for “How old is Santa” and 182,300 for “Where is the north pole” every year too. 47,700 are looking for answers regarding elf’s existence and whether they really exist and whether reindeer can actually fly (3,900).
|Is Santa real||1116500|
|How old is Santa||186900|
|Where is the north pole||182300|
|Are elfs real||47700|
|Can reindeer fly||3900|
|Does Santa have kids||3030|
Faisal Nasim, Private tutor and founder of Exam Papers Plus, says “For many children, the unknown is enough to keep the Christmas spirit alive.
Teachers and tutors worldwide are careful with what they say regarding Father Christmas, and it’s disappointing to find that our students and children are being told he is not real by just a quick look on Google online.
Although more and more children are using voice search technologies within their homes and for homework – millions of Children still us Google online to explore and ask questions. We are calling for Google to look into this, and be a bit more creative with their choice of rankings regarding this query”.
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